Theodore H. White lost more than a president and friend in 1963. He also lost a chance to follow up his Pulitzer Prize-winning account of the 1960 U. S. Presidential election with something nearly as riveting.
It wasn’t a race in 1964 but a coronation. The question wasn’t if Lyndon Johnson would be re-elected president, but by how wide a margin. Johnson’s campaign themes of peace and prosperity resonated with voters. After the shocking assassination of John F. Kennedy, Americans were not ready to have a third president in just over a year.
Meanwhile, Republican challenger Barry Goldwater was barely trying to win over the undecideds. He delivered instead a bold libertarian message in a tone White likens to an Old Testament prophet, adopting a slogan that seemed unconvinced by itself: “In your heart you know he’s right.”
