Then Along Came Jolson
Hollywood didn’t fall in a day. It actually took just over a year, from the debut of the first feature-length picture with sound, Don Juan in August 1926, to that of a much more famous “talkie,” The Jazz Singer in October 1927. Very quickly, everything in moviedom changed forever.
Suddenly, as Norma Desmond would put it, actors needed more than faces. They needed voices, too. This had seeds of both tragedy and comedy. An early example of the latter marked the debut of one of American theater’s most successful writing partnerships, George S. Kaufman and Moss Hart.
As
the powerful, short-sighted studio head Herman Glogauer puts it: “What did they
have to go and make pictures talk for? Things were going along fine. You
couldn’t stop making money – even if you turned out a good picture you
made money.”